Audience Selection (Engagements)

Updated 1 month ago by Angelo Matheou

Why Audience Selection?

Gainsight PX powerful platform is continuously collecting your product's usage data as your users use your product but what good is data without the ability to use it when you need it? This is where audiences & audience selection come into play.

Audience selection can be applied all over the Gainsight PX platform, from our powerful reporting (i.e. cohort / retention, feature adoption, funnels) and down to the real-time user engagement launching (i.e. dialogs, sliders, surveys, etc).

Audience Selection for Engagements

The first step when building a user engagement is to select the audience to target. An Audience can be defined based on either or both the user/account's demographics, feature usage, platform, custom events and/or combined in-app behaviors... and more!

You can use any of the rule blocks as building blocks in forming your criteria. See below for the list of Rule Blocks that you can use as a basis for audience selection, the blocks on the left column are the more commonly used targeting rule blocks

Users

Inferred Company

Accounts

Inferred Location

Product Mapper

Account Location

Query Parameters

Location

URL

Device

Custom Events

Platform (OS)

Browser / Browser Language

When building your audience to target, you can use one or more of the above blocks and combine them with simple or advanced conditional logic. For example, see the screenshot below:

The above engagement is configured to target an audience of Admin Users who have visited the product more than 10 times, they belong to a Premium account and have used the "Timeline MT -> Zendesk" feature more than two weeks ago.

Take notice of the powerful Rule Logic options within each block as well as across each block to allow for powerful advanced targeting based on BOTH user/account profile attributes as well as behavioral.


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