Query builder is designed to answer the tough product questions. Get the flexibility you need to create custom analytics without having to learn another query language. Compare usage across audiences and group results to gain unprecedented insights.
Main use cases
- Answer tough product questions with flexible query-like language
- Compare user behavior across different audiences
- Use different visualization methods to analyze results
Compare Different Audiences
Track specific events and compare any number of different cohorts and behaviors to learn more about specific behavior or validate a specific hypothesis.
Group Specific Events or Attributes
You can use the group by functionality to aggregate results based on specific fields
Support for custom event properties
You can analyze custom event properties based on the property values. This may come handy when you want to measure the event properties such as video play counts or monetary values you're passing to aptrinsic via custom events.