Adoption Analysis

Updated 2 months ago by Michael Alon

Overview

You built it. Did they come? More importantly, did it influence revenue?

With Feature Adoption Analysis, you can discover the features that impact revenue and customer lifetime value. Spot adoption trends across customer segments with the ability to slice and dice by user and account level attributes.

Analyzing feature adoption

  • Understand feature adoption and revenue attribution of a new feature / module
  • Identify up-sell opportunities based on adoption depth and breath
  • Spot adoption trends across customer segments with the ability to slice and dice by usage and CRM data
  • Measure the adoption success rate with a given cohort

Measuring leading features for a given cohort

Using usage data associated with your CRM data you can now measure usage trend based on different personas, the stage in the customer lifecycle and CRM data.

Understanding Adoption Success Rate

Gainsight PX measures each module or feature adoption rate comparing the active cohort who used the designated feature vs. the same active cohort who didn't, to help you understand the true potential of your feature adoption.

Focusing on modules and key features

Gainsight PX aggregates and presents you the data trends based on the way you modeled you product tree in order to surface relevant data without the need to collect dozens of tagged features

Clicking on a module will lead to the underlaying features

Measuring distinct users and accounts

Events will surface overall trends but measuring unique users and unique accounts will help you filter out the noise and surface more focused results

Measuring Top Accounts, Locations, Devices and Top Features

Grouping by features, accounts, location or devices will surface the top ones based on the selected metric

Select Group by Features

Allows you to see net top feature usage trends


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